We are a certified Harley-Davidson dealership with H-D Authorized Full Service Center, MotorClothes, General Merchandise and the largest motorcycle inventory in Central Wisconsin.

We are a destination dealership established April 15th, 2020. Since opening our dealership, we have completely remodeled both the interior and exterior of the dealership that includes unique art and décor tying us to Marathon County history. We strive to give back to our community and proudly do so through events, donations, sponsorships and community volunteering. We have a very active H.O.G. chapter and welcome new members with open arms. Visit our website for more information on joining our chapter! At Bull Falls H-D you're not just a customer, you're family.